/* =========================================================
   make it. studio — rediseño v2 (ADN: pautacreativa + nortika)
   Grotesk Barlow · base oscura + crema · rojo acento caliente
   pops cobalto/amarillo · portafolio al frente · motion ligero
   ========================================================= */
:root{
  --ink:#1A0E09;          /* casi negro cálido (wine-black) */
  --ink-2:#241510;
  --cream:#F4EDD8;        /* crema marca */
  --paper:#FBF7EC;
  --red:#D22E22;          /* acento caliente (el "naranja" de la ref) */
  --red-d:#AE2017;
  --cobalt:#5058A8;       /* pop frío */
  --yellow:#F0D873;       /* pop cálido */
  --lila:#B8C0C8;
  --mut:#9A8B80;          /* texto apagado sobre oscuro */
  --mut-d:#6B5A4E;        /* texto apagado sobre claro */
  --line-d:rgba(244,237,216,.14);
  --line-l:rgba(26,14,9,.12);
  --disp:'Barlow Condensed',system-ui,sans-serif;
  --sans:'Barlow',system-ui,-apple-system,'Segoe UI',sans-serif;
  --ease:cubic-bezier(.22,1,.36,1);
  --maxw:1340px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{font-family:var(--sans);background:var(--ink);color:var(--cream);
  font-size:17px;line-height:1.6;font-weight:400;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
::selection{background:var(--red);color:#fff}
@media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 clamp(22px,5vw,64px)}
.sec{position:relative;padding:clamp(70px,10vw,140px) 0}
.light{background:var(--cream);color:var(--ink)}
.paper{background:var(--paper);color:var(--ink)}

/* typography */
.disp{font-family:var(--disp);font-weight:800;text-transform:uppercase;line-height:.92;letter-spacing:.005em}
.d-xxl{font-size:clamp(3.4rem,13vw,12rem)}
.d-xl{font-size:clamp(2.8rem,8vw,7rem)}
.d-lg{font-size:clamp(2.2rem,5.5vw,4.6rem)}
.d-md{font-size:clamp(1.7rem,3.6vw,2.8rem)}
h1,h2,h3{font-family:var(--disp);font-weight:800;text-transform:uppercase;line-height:.95}
.eyebrow{font-family:var(--sans);font-weight:600;font-size:.74rem;letter-spacing:.3em;
  text-transform:uppercase;color:var(--red);display:inline-flex;align-items:center;gap:.8em}
.eyebrow::before{content:"";width:30px;height:2px;background:var(--red)}
.eyebrow.c-mut{color:var(--mut)}.eyebrow.c-mut::before{background:var(--red)}
.lead{font-family:var(--sans);font-weight:400;font-size:clamp(1.05rem,1.4vw,1.28rem);
  line-height:1.6;max-width:56ch;color:var(--mut)}
.light .lead,.paper .lead{color:var(--mut-d)}
.tred{color:var(--red)}.tcob{color:var(--cobalt)}.tyel{color:var(--yellow)}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:.7em;font-family:var(--sans);font-weight:700;
  font-size:.82rem;letter-spacing:.14em;text-transform:uppercase;padding:1.05em 1.7em;border-radius:3px;
  cursor:pointer;border:none;transition:transform .4s var(--ease),background .3s,color .3s,box-shadow .3s}
.btn svg{width:15px;height:15px;transition:transform .4s var(--ease)}
.btn:hover svg{transform:translateX(4px)}
.btn:active{transform:scale(.97)}
.btn--red{background:var(--red);color:#fff}.btn--red:hover{background:var(--red-d)}
.btn--cream{background:var(--cream);color:var(--ink)}.btn--cream:hover{background:#fff}
.btn--ink{background:var(--ink);color:var(--cream)}.btn--ink:hover{background:var(--ink-2)}
.btn--out{background:transparent;color:currentColor;box-shadow:inset 0 0 0 1.5px currentColor}
.btn--out:hover{background:var(--red);color:#fff;box-shadow:inset 0 0 0 1.5px var(--red)}

/* nav */
.nav{position:fixed;inset:0 0 auto 0;z-index:60;display:flex;align-items:center;justify-content:space-between;
  padding:20px clamp(22px,5vw,48px);transition:transform .5s var(--ease),background .4s,padding .4s,box-shadow .4s}
.nav.hide{transform:translateY(-120%)}
.nav.solid{background:rgba(26,14,9,.9);backdrop-filter:blur(14px);padding-top:13px;padding-bottom:13px;box-shadow:0 1px 0 var(--line-d)}
.nav__logo img{height:26px;width:auto}
.nav__menu{display:flex;align-items:center;gap:30px}
.nav__links{display:flex;gap:26px;list-style:none}
.nav__links a{font-family:var(--sans);font-weight:600;font-size:.76rem;letter-spacing:.14em;text-transform:uppercase;
  position:relative;padding:4px 0;color:var(--cream)}
.nav__links a::after{content:"";position:absolute;left:0;bottom:0;width:0;height:2px;background:var(--red);transition:width .35s var(--ease)}
.nav__links a:hover::after{width:100%}
.nav .btn{padding:.7em 1.1em;font-size:.72rem}
.burger{display:none;width:44px;height:44px;border:none;background:transparent;cursor:pointer;flex-direction:column;gap:5px;align-items:center;justify-content:center}
.burger i{width:24px;height:2px;background:var(--cream);display:block;transition:transform .4s var(--ease),opacity .3s}
.burger.open i:nth-child(1){transform:translateY(7px) rotate(45deg)}
.burger.open i:nth-child(2){opacity:0}
.burger.open i:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.mmenu{position:fixed;inset:0;z-index:55;background:var(--ink);display:flex;flex-direction:column;justify-content:center;
  gap:2px;padding:0 10vw;opacity:0;visibility:hidden;transition:opacity .45s var(--ease),visibility .45s}
.mmenu.open{opacity:1;visibility:visible}
.mmenu a{font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:clamp(2.2rem,10vw,3.6rem);
  line-height:1.15;color:var(--cream);transform:translateY(20px);opacity:0;transition:transform .5s var(--ease),opacity .5s,color .3s}
.mmenu a:hover{color:var(--red)}
.mmenu.open a{transform:none;opacity:1}
.mmenu.open a:nth-child(1){transition-delay:.08s}.mmenu.open a:nth-child(2){transition-delay:.13s}
.mmenu.open a:nth-child(3){transition-delay:.18s}.mmenu.open a:nth-child(4){transition-delay:.23s}
.mmenu .mwa{font-family:var(--sans);font-size:1.1rem;color:var(--red);margin-top:28px;letter-spacing:.02em;text-transform:none}

/* reveal (ligero) */
.rv{opacity:0;transform:translateY(22px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.rv.in{opacity:1;transform:none}
.rv-1{transition-delay:.07s}.rv-2{transition-delay:.14s}.rv-3{transition-delay:.21s}.rv-4{transition-delay:.28s}

/* ===== HERO ===== */
.hero{min-height:100svh;display:flex;flex-direction:column;justify-content:flex-end;position:relative;overflow:hidden;
  padding:120px 0 0}
.hero__bg{position:absolute;inset:0;z-index:0;opacity:.16;
  background:
   radial-gradient(60% 50% at 80% 10%,rgba(80,88,168,.5),transparent 70%),
   radial-gradient(40% 40% at 10% 90%,rgba(210,46,34,.4),transparent 70%)}
.hero__grid-lines{position:absolute;inset:0;z-index:0;opacity:.05;
  background-image:linear-gradient(var(--cream) 1px,transparent 1px),linear-gradient(90deg,var(--cream) 1px,transparent 1px);
  background-size:clamp(60px,8vw,110px) clamp(60px,8vw,110px)}
.hero__in{position:relative;z-index:2;width:100%}
.hero__eye{margin-bottom:clamp(20px,3vw,34px)}
.hero h1{color:var(--cream)}
.hero h1 .l{display:block;overflow:hidden}
.hero h1 .l>span{display:block;transform:translateY(103%);transition:transform .9s var(--ease)}
.hero.in h1 .l>span{transform:none}
.hero h1 .l:nth-child(2)>span{transition-delay:.08s}
.hero h1 .l:nth-child(3)>span{transition-delay:.16s}
.hero__row{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;flex-wrap:wrap;
  margin-top:clamp(26px,4vw,44px)}
.hero__tag{font-family:var(--sans);font-weight:500;font-size:clamp(.95rem,1.4vw,1.2rem);color:var(--cream);max-width:40ch}
.hero__tag b{color:var(--red);font-weight:700}
.hero__cta{display:flex;gap:12px;flex-wrap:wrap}
/* marquee bajo el hero */
.marq{border-top:1px solid var(--line-d);border-bottom:1px solid var(--line-d);margin-top:clamp(40px,6vw,80px);
  overflow:hidden;white-space:nowrap;padding:16px 0}
.marq__t{display:inline-flex;gap:0;animation:marq 32s linear infinite;font-family:var(--disp);font-weight:800;
  text-transform:uppercase;font-size:clamp(1.2rem,2vw,1.7rem)}
.marq__t span{display:inline-flex;align-items:center}
.marq__t span::after{content:"◆";color:var(--red);margin:0 .7em;font-size:.6em;position:relative;top:-.15em}
@keyframes marq{to{transform:translateX(-50%)}}

/* ===== INTRO (claro) ===== */
.intro__big{font-family:var(--disp);font-weight:800;text-transform:uppercase;line-height:.96;
  font-size:clamp(2rem,5.6vw,4.6rem);max-width:18ch}
.intro__row{display:grid;grid-template-columns:1.3fr .7fr;gap:clamp(30px,5vw,70px);align-items:end;margin-top:36px}
.stat-row{display:flex;gap:clamp(26px,5vw,60px);flex-wrap:wrap;margin-top:clamp(40px,6vw,70px);
  border-top:2px solid var(--line-l);padding-top:34px}
.stat b{font-family:var(--disp);font-weight:800;font-size:clamp(2.4rem,4vw,3.6rem);line-height:1;display:block}
.stat b em{font-style:normal;color:var(--red)}
.stat span{font-family:var(--sans);font-weight:600;font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;color:var(--mut-d);margin-top:8px;display:block}

/* ===== PORTAFOLIO ===== */
.sec-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap;margin-bottom:clamp(28px,4vw,48px)}
.filters{display:flex;gap:10px;flex-wrap:wrap;margin-bottom:clamp(22px,3vw,34px)}
.chip{font-family:var(--sans);font-weight:600;font-size:.76rem;letter-spacing:.1em;text-transform:uppercase;
  padding:.6em 1.1em;border-radius:3px;cursor:pointer;background:transparent;color:var(--cream);
  box-shadow:inset 0 0 0 1.5px var(--line-d);transition:background .3s,color .3s,box-shadow .3s}
.chip:hover{box-shadow:inset 0 0 0 1.5px var(--cream)}
.chip.on{background:var(--red);color:#fff;box-shadow:inset 0 0 0 1.5px var(--red)}
.pf{display:grid;grid-template-columns:repeat(12,1fr);gap:14px;grid-auto-flow:dense}
.pcard{position:relative;overflow:hidden;border-radius:4px;background:var(--ink-2);min-height:230px;
  transition:opacity .5s var(--ease),transform .5s var(--ease)}
.pcard.w6{grid-column:span 6}.pcard.w4{grid-column:span 4}.pcard.w8{grid-column:span 8}
.pcard.h2{grid-row:span 2}
.pcard img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1s var(--ease),filter .5s}
.pcard::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 35%,rgba(26,14,9,.82));transition:opacity .4s}
.pcard:hover img{transform:scale(1.06)}
.pc__t{position:absolute;left:0;bottom:0;z-index:2;padding:24px;transition:transform .5s var(--ease)}
.pc__cat{font-family:var(--sans);font-weight:600;font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;color:var(--red)}
.pc__n{font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:clamp(1.4rem,2.4vw,2.1rem);line-height:1;margin-top:4px;color:#fff}
.pcard.hide{display:none}

/* ===== SERVICIOS (lista con sub-bullets) ===== */
.srv{border-top:1px solid var(--line-d)}
.srow{display:grid;grid-template-columns:3.2em 1fr 1.1fr auto;gap:clamp(16px,3vw,44px);align-items:center;
  padding:clamp(22px,3vw,36px) 0;border-bottom:1px solid var(--line-d);cursor:pointer;position:relative;
  transition:padding-left .45s var(--ease)}
.srow__n{font-family:var(--disp);font-weight:700;color:var(--red);font-size:1.1rem}
.srow__t{font-family:var(--disp);font-weight:800;text-transform:uppercase;font-size:clamp(1.5rem,3vw,2.6rem);line-height:.98;
  transition:transform .45s var(--ease)}
.srow__tags{display:flex;gap:8px;flex-wrap:wrap}
.srow__tags span{font-family:var(--sans);font-weight:500;font-size:.72rem;letter-spacing:.06em;color:var(--mut);
  padding:.35em .7em;box-shadow:inset 0 0 0 1px var(--line-d);border-radius:3px}
.srow__go{width:46px;height:46px;border-radius:50%;display:grid;place-items:center;flex:0 0 auto;
  box-shadow:inset 0 0 0 1.5px var(--line-d);transition:background .35s,box-shadow .35s,transform .45s var(--ease)}
.srow__go svg{width:16px;height:16px;transition:transform .45s var(--ease)}
.srow:hover{padding-left:clamp(8px,1.5vw,20px)}
.srow:hover .srow__t{transform:translateX(4px);color:var(--red)}
.srow:hover .srow__go{background:var(--red);box-shadow:inset 0 0 0 1.5px var(--red);color:#fff}
.srow:hover .srow__go svg{transform:translate(2px,-2px)}
.srv-prev{position:fixed;top:0;left:0;width:270px;height:200px;border-radius:5px;overflow:hidden;pointer-events:none;
  opacity:0;z-index:40;transform:translate(-50%,-50%) scale(.85);box-shadow:0 30px 60px -24px rgba(0,0,0,.7);
  transition:opacity .35s var(--ease),transform .45s var(--ease)}
.srv-prev img{width:100%;height:100%;object-fit:cover}
.srv-prev.show{opacity:1;transform:translate(-50%,-50%) scale(1)}

/* ===== PROCESO ===== */
.proc{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(16px,2.5vw,34px);margin-top:clamp(34px,5vw,56px)}
.pstep{border-top:2px solid var(--line-d);padding-top:24px}
.pstep .pn{font-family:var(--disp);font-weight:700;color:var(--red);font-size:1.3rem}
.pstep h3{font-size:clamp(1.4rem,2vw,1.8rem);margin:12px 0 10px;color:var(--cream)}
.pstep p{color:var(--mut);font-size:.95rem}
.pstep{transition:border-top-color .4s}.pstep:hover{border-top-color:var(--red)}

/* ===== STATEMENT ===== */
.stmt{text-align:center}
.stmt .d-xl{color:var(--cream)}
.stmt .d-xl em{font-style:normal;color:var(--red)}

/* ===== TESTIMONIOS ===== */
.tst{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:clamp(32px,4vw,52px)}
.tcard{background:var(--ink-2);border-radius:5px;padding:32px 28px;display:flex;flex-direction:column;gap:18px;
  box-shadow:inset 0 0 0 1px var(--line-d);transition:transform .5s var(--ease)}
.tcard:hover{transform:translateY(-6px)}
.stars{color:var(--yellow);letter-spacing:3px}
.tcard p{font-family:var(--sans);font-weight:500;font-size:1.12rem;line-height:1.45;color:var(--cream)}
.tcard .who{margin-top:auto;font-family:var(--sans);font-weight:700;font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;color:var(--mut)}

/* ===== CTA ===== */
.cta{background:var(--red);color:#fff;text-align:center}
.cta .d-xl{color:#fff}
.cta__sub{font-family:var(--sans);font-weight:500;font-size:clamp(1.05rem,1.5vw,1.3rem);color:rgba(255,255,255,.9);margin:22px auto 34px;max-width:38ch}
.cta__btns{display:flex;gap:12px;justify-content:center;flex-wrap:wrap}
.cta .btn--cream{background:#fff}
.cta .btn--out{color:#fff;box-shadow:inset 0 0 0 1.5px rgba(255,255,255,.6)}
.cta .btn--out:hover{background:var(--ink);box-shadow:inset 0 0 0 1.5px var(--ink)}

/* ===== FOOTER ===== */
.foot{background:var(--ink-2);padding:clamp(56px,7vw,84px) 0 36px}
.foot__grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1.2fr;gap:36px}
.foot img{height:28px;margin-bottom:18px}
.foot h4{font-family:var(--sans);font-weight:700;font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:var(--red);margin-bottom:16px}
.foot a,.foot p{display:block;color:var(--mut);font-size:.95rem;margin-bottom:10px;transition:color .3s}
.foot a:hover{color:var(--cream)}
.foot__bar{display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap;margin-top:46px;padding-top:24px;
  border-top:1px solid var(--line-d);font-size:.8rem;letter-spacing:.04em;color:var(--mut)}

/* ===== responsive ===== */
@media(max-width:1020px){
  .intro__row{grid-template-columns:1fr;gap:26px}
  .pf{grid-template-columns:repeat(6,1fr)}
  .pcard.w6,.pcard.w4,.pcard.w8{grid-column:span 3}
  .pcard.h2{grid-row:span 1}
  .proc{grid-template-columns:repeat(2,1fr);gap:28px}
  .tst{grid-template-columns:1fr}
  .foot__grid{grid-template-columns:1fr 1fr}
  .srow{grid-template-columns:2.4em 1fr auto;gap:14px 18px}
  .srow__tags{display:none}
}
@media(max-width:700px){
  body{font-size:16px}
  .nav__menu{display:none}.burger{display:flex}
  .hero{min-height:92svh;padding-top:96px}
  .hero__row{flex-direction:column;align-items:flex-start}
  .pf{grid-template-columns:repeat(2,1fr);gap:10px}
  .pcard.w6,.pcard.w4,.pcard.w8{grid-column:span 2}
  .pcard{min-height:180px}
  .proc{grid-template-columns:1fr;gap:22px}
  .foot__grid{grid-template-columns:1fr}
  .srv-prev{display:none}
  .srow{grid-template-columns:2em 1fr auto}
}